Branson pledges holiday of a lifetime

Never-ending holiday ... Richard Branson on holiday at Byron Bay's Wategos Beach. Picture: Ross Hodgson. Source: News Corp Australia

VIRGIN founder Richard Branson has promised his staff that they can take as many days off work as they want — officially making him one of the coolest bosses ever.

Branson says his daughter Holly got him on to the idea after hearing that video-streaming site Netflix does not track people's holidays and suggested it would be "a very Virgin thing to do".

"Dad, check this out. It's something I have been talking about for a while," she wrote to her father. "I have a friend whose company has done the same thing and they've apparently experienced a marked upward spike in everything — morale, creativity and productivity have all gone through the roof."

Relax ... Richard Branson says you should be able to live the life you want. Picture: Supplied. Source: News Limited

Branson said on his blog that the initiative works under the assumption that employees will only take breaks from their jobs when they feel comfortable that their absence will not damage the business, the team or their careers.

He has already implemented the 'non-policy' in the US and the UK and if all goes well he will roll out the idea to all of Virgin's subsidiaries.

Other business leaders have flirted with such a proposal.

Smarter not harder ... Larry Page, co-founder and chief executive officer at Google, says monitoring people's work hours is stupid. Picture: David Paul Morris/Bloomberg Source: Supplied

Google's Larry Page said companies needed to think about working harder not smarter.

"If you really think about the things you need to make yourself happy — housing, security, opportunity for your kids ... it's not that hard for us to provide those things," he said. "The idea that everyone needs to work frantically to meet peoples' needs is not true."

Nice boss ... Reed Hastings, CEO and co-founder of US online streaming giant Netflix, implemented an unlimited holiday policy and things improved at his company. Picture: AFP PHOTO/DPA/ BERND VON JUTRCZENKA. Source: AFP

Netflix founder Reed Hastings says his company has a "freedom and responsibility culture."

"Prior to 2004 we had the standard vacation model, until we realised no one was tracking how many hours in a day they worked," he told BusinessWeek. "Why were we tracking whether someone takes two weeks or four weeks of vacation? It was an industrial era habit.

"At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work. This requires thoughtful, mature high-performance employees," he said.

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