Emma Freedman is making the move from television to radio. Source: News Corp Australia
WHEN Emma Freedman was unceremoniously let go from Nine last year, her fans knew it wouldn't be long until she was snapped up again.
And in an ironic twist, the pocket rocket presenter has gone straight from television's Today to radio's Today network.
Six weeks after her shock axeing from the weekend breakfast program, the 26-year-old has landed a new gig on air, as co-host of the new national nightly program The Scoopla Show with Jules Lund and Emma Freedman on Southern Cross Austereo's Today network, weeknights at 6pm.
"I'm really excited and really happy", Freedman told news.com.au of her new gig. "I feel like I've found a spot within the SCA family and now have a job that's mine, that belongs to me, that I can stick my teeth into and take ownership of and a job where I'm not filling in for anyone.
Emma Freedman and Jules Lund will host Scoopla, taking a fun look at the day's top stories in showbiz for an hour each night. Source: Supplied
"I feel like the universe is giving back a little."
On December 15 last year, news broke that Freedman's contract would not be renewed by Channel 9 as part of cost-cutting measures.
Shocked fans of the weather presenter quickly rallied. Chief among them was her horse trainer father Lee Freedman, who tweeted his disapproval at the ruthless decision.
Support for the bubbly blonde surged and within hours, fans were calling for her reinstatement.
While Freedman says she was overwhelmed and surprised by the support, she wasn't happy with her father when she found out what he'd posted on the social media platform.
"I was initially really angry", she said. "He is a bit useless with tech, but he didn't tell me he was doing that. I kept getting calls about my Dad's tweet and I was like 'what is going on?' and when I saw what he'd said I was like 'oh Dad, I don't know if that's the best way to handle it' but I guess he's just a very proud dad."
Emma Freedman is ready to tackle the world of radio. Source: News Corp Australia
The David Jones ambassador says after having her first Christmas and New Year off in five years, she gained some perspective and figured out that "everything happens for a reason".
"You have to go with that mindset because constantly feeling hard done by or disappointed is not the way to think or carry on.
"You have to be positive and strong and aim to be happy. I think my perspective has matured, it was difficult to process at the time, but I'm 26, not 60.
"What happened to me has happened to a thousand other people, you have to go into this industry with thick skin and you would be deluded if you thought it couldn't happen to you too."
The reaction to her shock dumping made headlines the same morning as the Sydney siege began, which Freedman says also put everything in perspective.
"As emotional as I was, when I saw the siege happening I was like 'woah, your problems are nothing', it was horrific to watch all that unfold."
The former Weekend Today presenter was with Nine for five years. Source: Channel 9
While her Nine counterparts Lisa Wilkinson, Richard Wilkins, Karl Stefanovic and Ken Sutcliffe were some of the people who's advice helped at the time, she says her new co-host was coincidentally one of the first people to offer support.
"Jules was one of the first people to call me after it happened and this show hadn't even been thought of yet, honest to God. He gave me some amazing advice and it's kind of weird to be doing this show with him now considering ... it feels a bit like fate actually, maybe I was meant to be in radio."
Of his new Scoopla co-star, Lund, who moves to the later slot after the lacklustre performance of the station's breakfast show last year, told news.com.au: "Em's one of the sharpest, most dynamic broadcasters in the country. We've been great mates for years. I couldn't be happier."
Heard across 31 stations nationally, Scoopla will see the pair take a fun look at the day's top stories in showbiz for an hour each night.
You can catch The Scoopla Show with Jules Lund and Emma Freedman on Southern Cross Austereo's Today network weeknights at 6pm from February 2.
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