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THINK there's no better way to watch your team play then settled comfortably on the couch at home?
Guess again. Sports clubs are going all out in the war to win the fan dollar, turning their stadiums into oversized living rooms and adding some unique touches to add to the live experience.
Here's seven of the best from the NFL.
1. TOILET LINE APP — LEVI'S STADIUM
The new 49ers stadium has been marketed as a technology temple. AP Photo/Noah Berger Source: AP
WHEN you're forking out top dollar to watch your team play you don't want to miss any of the action.
Most stadiums built in the last year or so have addressed this by offering mobile phone apps which allow fans to order food and drinks from their seat and have them delivered.
But there's one annoying trip that can't be eliminated — the toilet break.
So the people behind the San Francisco 49ers new arena have added a feature to their stadium app which allows fans to find the nearest 'Gents' or 'Ladies' with the shortest line. Genius.
2. VIBRATING SEATS — NEW ATLANTA STADIUM
The winning design for the new Atlanta Stadium features an eight-panel retractable roof. Source: Twitter
The new Atlanta Stadium won't be ready for the NFL's Falcons until 2017 but it's going to be awesome.
Rumoured to have seats that vibrate when there's a big hit or tackle on the field, the stadium will also have chargers for mobile phones and tablets at your seat and a bar that stretches 100m.
3. CABANA POOL DECK — EVERBANK FIELD
IT can get quite humid in Florida so why not watch the Jacksonville Jaguars play poolside at the brand new EverBank Field?
These cabanas cost $12,500 for a game so you'll want to pack in as many people as possible to share the load.
But to take a dip while Cam Newton dodges his way up field, why not?
4. FROZEN BEER FOAM — DODGER STADIUM
BEER MAKER Kirin has created a machine which pumps out frozen foam to rid sports fans of one of their biggest problems — warm beer.
The foam, which was introduced at Dodgers Stadium a couple of years ago, acts as a lid and is supposed to keep your beer cold for up to 30 minutes.
You could always just drink your beer quicker, but hey, who are we to argue?
5. JUMBOTRON — AT&T STADIUM
The screen at the Cowboys' Stadium gives you a great view of the play — and the cheerleaders. Source: Supplied
It's hard to know whether to watch the field or the screen in Jacksonville. Source: AFP
THE Dallas Cowboys set several world records when they opened their $1.3 billion new home in 2009.
But it's defining feature is the huge video screen which hangs from the roof between the two 20-yard lines and offers an unrivalled view of the play.
Bigger video boards have been built since in Jacksonville and Houston but they're really just following in the Cowboys' footsteps.
6. PLAYER TRACKING SYSTEM — QUICKENS LOANS ARENA
Cavs fans can track every move LeBron makes in Cleveland this season. Source: AFP
CLEVELAND fans couldn't be more excited about LeBron James donning a Cavaliers singlet again this season and have been eating up every tidbit of information about the King's return home.
But how about knowing exactly how far he's run in a game, the arc of his shot or how many dribbles he's taken?
All this data will be available to Cavs fans this season through the SportVU tracking system which records all of these statistic through six cameras which are fixed inside Quickens Loans Arena.
The Cavs aren't the only ones doing it — a majority of NBA teams use the technology — but they're the first to display the information on their scoreboard during games.
So don't slack off, LeBron.
7. RETRACTABLE TURF — UNIVERSITY OF PHOENIX STADIUM
THIS isn't about fan comfort or entertainment as such, but the retractable turf at the home of the Arizona Cardinals is pretty cool.
And at the end of the day, fans want a good game and a good game needs a good playing surface.
The University of Phoenix Stadium was the first arena in the world to feature a retractable roof and retractable turf.
The natural grass surface remains outside the stadium — getting all the sunshine it needs and avoiding the humidity indoors — before being wheeled back in on game day.
It keeps the grass green and allows the stadium to be used for concerts and other major events without doing any damage.
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