Feud for thought ... host Grant Denyer with contestants Dimitra Kavadias and Mike Hammond. Source: Channel 10
ARE Grant Denyer and Family Feud the answer to Channel 10's 6pm woes? That is the question that is confronting the network in the lead-up to the show's Monday premiere.
Ten has taken a big punt by securing Denyer and resurrecting the once-popular game show format that first screened in Australia back in the late 1970s.
Ten's version of Family Feud will go head-to-head against Seven and Nine's nightly news services — both ratings powerhouses.
Denyer hosted Seven's Million Dollar Minute last year but quit in late November for family and health reasons.
Denyer signed with Ten in late May.
"(Family Feud) is probably a better fit for me (than Million Dollar Minute)," Denyer says.
"It's a lot looser, it's a lot more playful. It's cheekier and it's one of the world's biggest TV brands."
Cynics have already labelled the Family Feud format old and tired. Past versions screened at 5pm or 5.30pm. This is the first time the show has screened in prime time.
Face of Feud ... Tony Barber Source: News Corp Australia
Earlier editions were hosted by everyone from Tony Barber to Daryl Somers, Rob Brough, John Deeks, and Bert Newton.
Ten has been running repeats of Modern Family in the 6pm timeslot this year — to diminishing audiences. The Simpsons and 6pm with George Negus screened in the slot in past years.
In 2009, Ten was averaging more than 700,000 viewers across the five capital cities in the 6pm timeslot. This year, that figure has crashed to 291,000.
Face of Feud ... Rob Brough Source: News Corp Australia
"This slot has been a real challenge for us for many years," Ten's program chief Beverley McGarvey says.
"The reason Family Feud is there is that it is obviously a very easy play-along show and it is fun.
"We spent a lot of time working through what the available audience would watch in that (6pm) slot given that we know we are very firmly up against news."
Face of Feud ... Bert Newton Source: News Corp Australia
Media analyst Steve Allen says Ten has its work cut out turning Family Feud into a ratings hit.
"When Family Feud screened in the 5pm and 5.30pm timeslots the show delivered an older (65+) and very female audience," Mr Allen says.
"Ten needs to change this audience profile (to succeed) or (Family Feud) will not be of much use because the older audience doesn't appeal to advertisers.
"For Ten to succeed, it needs to win some of the audience from Seven's and Nine's news services.
"Family Feud is certainly a real alternative but it is a dated format that we simply do not think will excite viewers."
Media group Maxus Global's Nathan Cook is much more enthusiastic about Ten's gamble paying off.
"I think it is a step in the right direction," Mr Cook says. "Ten knows there is a disconnect between their 5PM News and The Project.
"Previous show The Simpsons and now Modern Family are not the right content to hold the 40-54 demographic.
"Family Feud should offer a viewing alternative and I would expect audience growth from where they are presently."
Ten says it isn't expecting a ratings turnaround overnight.
"We know what we're up against," Ms McGarvey says. "We have very moderate expectations of what (Family Feud) is going to do.
"It is going to take time to build in that slot. Our intention is to put really strong episodes in that people will enjoy."
Anda sedang membaca artikel tentang
Ten’s desperate gamble on 6pm slot
Dengan url
https://duniadiggi.blogspot.com/2014/07/tenas-desperate-gamble-on-6pm-slot.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Ten’s desperate gamble on 6pm slot
namun jangan lupa untuk meletakkan link
Ten’s desperate gamble on 6pm slot
sebagai sumbernya
0 komentar:
Posting Komentar