Expiration date ... peer pressure only lasts three days before people revert to what they really think. Picture: Thinkstock Source: ThinkStock
FEELING pressured to do something you don't want to do? Just wait three days and you'll revert to what you really think.
According to a new study, the opinions of other people might not have as lasting an impact on your decision-making as once thought.
Researchers at Chinese universities asked 200 men to rate the attractiveness of 280 females.
The men were brought back to the lab to rate the faces again after either a day, three days, seven days, or three months had passed.
The researchers found that the initial marks would change in the first three days when they learned how their fellow students had voted, but after that period they reverted to their initial assessment.
"Our findings suggest that exposure to others' opinions does indeed change our own private opinions — but it doesn't change them forever," psychological scientist and study author Rongjun Yu of South China Normal University said.
"Just like working memory can hold about seven items and a drug can be effective for certain amount of time, social influence seems to have a limited time window for effectiveness."
The research is published in the journal Psychological Science.
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