Generous Australians ... who raised funds for the victims of Typhoon Haiyan, Kayzel Arcebuche, 12, and Nina Sigue, 11, with some of the many donations. Photo: Zak Simmonds Source: News Limited
COST of living pressures and economic uncertainty have not stopped Australians from opening up their wallets and becoming more generous.
The new National Australia Bank Charitable Index released today found despite uncertain economic conditions and cost of living pressures donations to charities increased by 8 per cent in the year to February.
The average annual donation for all charities rose by $13 to $315 per donor.
Older Australians were the most generous, with donations from the 65 and over age group growing by the largest — they rose by nearly 11 per cent.
NAB chief economist Alan Oster said despite tough economic conditions Australians were still digging deep and supporting good causes.
"Consumers are cautious, they have got very high savings rates,'' he said.
"The unemployment rate isn't great ... and in that sort of environment to see faster growth rates is pretty generous."
Mr Oster said the typhoon Haiyan in the Philippines and refugee crisis in Syria helped attract the largest chunk of donations for humanitarian services.
In need ... villagers stranded Typhoon Haiyan scramble for aid. Picture: Vincent Yu Source: AP
Donations to these charities made up about 33 per cent of all donations.
Australians also dug deep for various other charities including those relating to health and disability (12 per cent), medical research and services (12 per cent), community service and children/family charities (11 per cent), cancer charities (10 per cent) and animals and environment (8 per cent).
Save the Children chief executive officer Paul Ronalds said they received about $21 million in donations last year and said the generosity of Australians remained strong.
Getting help ... a Palestinian refugee carries a stack of foam mattresses on his back as aid is distributed by the United Nations' UNRWA agency at the al-Ameen neighborhood in Damascus, Syria. Picture: YOUSSEF KARWASHAN Source: AFP
"Consumer sentiment has been relatively low and that's had a big impact over the last few years on fundraising capacities,'' he said.
"But I think we have started to see some green shoots, I was surprised in the increase in people donating money.''
The report also showed the average annual donation size per donor was more in the metropolitan areas ($318) compared with ($271) in regional areas.
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