Wellness Warrior Jessica Ainscough tucks into a Big Burger from Manna Haven Cafe in Byron Bay. Image: Instagram. Source: Supplied
AN holistic wellness coach who says she felt "dirty" after eating a non-organic veggie burger at a Byron Bay cafe has apologised after an online "rant" about the food she was served.
'Wellness warrior' Jessica Ainscough vented on her blog after eating a burger she believed was 100 per cent organic, only to later discover it was 'not totally' chemical-free.
The holistic health coach, who was in Byron Bay last week, follows a strict organic diet after overcoming cancer without using modern medicine.
In a June 18 post titled 'BEWARE OF ORGANIC CAFES THAT LIE TO US', Ms Ainscough said she was 'pissed off' that Manna Haven Cafe falsely claimed to be 'vegan, raw and organic'.
The 26-year-old said she had initially been excited to find somewhere 'safe' for lunch and ordered the veggie Burger thinking it was organic.
The not-for-profit cafe's menu describes its Big Burger as being 'cancer fighting rather than cancer causing' and vegan, low glycaemic index and a superfood.
After posting a picture on Instagram of herself tucking into the burger, a follower tipped her off that the ingredients may not have been completely organic.
Ms Ainscough called the cafe and was told that 'not all of it' was.
"I felt dirty. I felt like I needed to give my insides about 10 showers. I was so shocked that I just hung up the phone, but I wish I'd told her that since her 'cancer fighting' burger contains pesticides it is actually cancer causing," she wrote.
"If a cafe claims to be organic and charge prices that reflect this, we should be able to trust that what they're serving us is just that. Otherwise, it's false advertising and on par with green washing."
In comments posted on Ms Ainscough's blog, her followers overwhelmingly supported her stance but some urged her to be a `wellness warrior' not a 'wellness worrier'.
"The amount of stress this situation has caused you (worrying) is likely to cause more havoc on your body than the fact that your lettuce on the bun was not 100% organic," posted Tess.
Manna Haven, which is managed by volunteers and donates its profit to charity, responded to the online criticism with one of the cafe's founders Anita Carvill saying she was shocked by the backlash.
"There was nowhere that said the burger was 100 per cent organic so I'm not sure how she got that impression," Ms Carvill said.
"The options on the sign are just options, there is no false advertising.
"I think it is important before people get too upset to ensure they have not made a mistake in assuming or misunderstanding things. At Manna menu options are dependent on produced sourced and cooked on the day. For any inconvenience we may have caused we apologise."
The popular cafe, which is Ranked #2 of 96 restaurants in Byron Bay, also apologised to Ms Aincough personally for the 'silly misunderstand' and is spending thousands of dollars on rebranding as a result.
Sunshine Coast writer Ms Ainscough is a cancer success story after being told four years ago that her entire left arm was riddled with a rare form of cancer, epithelioid sarcoma, and that it had to be amputated.
Instead of accepting her doctor's solution she radicalized her diet and 'systematically detoxified my body'.
"I'm living proof that doctors aren't always right, that wellness starts in your mind, and that YOU are the most important authority on your own health &body," her blog says.
Ms Ainscough has also since apologised, saying her original "rant" was "a bit harsh".
"I want to publicly apologise for any harm that my blog may have caused your business. Although I still believe that the loose use of the word "organic" is a massive issue in the health world, I can see with hindsight that my rant could have been handled better," she wrote yesterday.
She says she has learnt from her burger experience and will now always ask more questions when ordering meals.
"I feel like it's my responsibility to share the mistake I made with those who may make the same one," she said.
"I know that not everyone cares whether they eat organic food 100% of the time, but for some of us we don't have the luxury of being complacent. Organic food is our medicine, and if we can't eat organic we go without.
"The word 'organic' is the green light that tells us it's safe to eat. It doesn't matter if some of the ingredients are organic - if they're mixed with conventional ingredients the whole dish is rendered poisonous to those of us who have to be so pedantic for the sake of our health and lives."
Join the conversation on Twitter @itsKShort @newscomauHQ @JessAinscough
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