A look at the all-new Mazda3. Credit: Mazda
THE all-new version of Australia's top-selling car - the Mazda3 - has been unveiled overnight ahead of a local showroom debut early next year.
The current model Mazda3 ended the Holden Commodore's record 15-year winning streak two years ago and is in a neck-and-neck race with the Toyota Corolla to make it three in a row.
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It's expected to get a sales boost with a price cut. The price of the new Mazda3 is expected to dip to $19,990 plus on-road costs, matching recent price cuts of its main rivals the Toyota Corolla and Nissan Pulsar.
The all-new version of Australia's top-selling vehicle, the Mazda3.
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The Mazda3 is not only Australia's top-selling car, it is also the first choice among private buyers. Four out of five Mazda3s are sold to private customers rather than fleets, which typically account for the majority of new-car sales.
Although the new, third-generation Mazda3 borrows design cues from Alfa Romeo (the tapered roofline and rear end appearance) and BMW (the shape of the dashboard and the tablet-style sat-nav display) it will continue to be sourced from Japan.
Both the sedan and the hatch will go on sale at the same time, says Mazda Australia, which is expected to be before March 2014.
The powertrain line-up will be the same as before - a choice of 2.0-litre and 2.5-litre petrol four-cylinder petrol engines - but they will be new generation engines with fuel-saving technology, similar to those used in the Mazda CX-5 softroader.
The Mazda3 needed to make fuel economy improvements; the automatic version of the current model uses almost as much fuel as the new Holden Commodore V6.
The unveiling of the new, third-generation model marks the 10th anniversary of the Mazda3, with the first one built in June 2003. More than 3.5 million Mazda3s have been built since then.
When the Mazda3 outsold the Holden Commodore in 2011 it was the first time since World War I an imported car had led Australian new-car sales.
Holden is hopeful the new VF Commodore that has just gone on sale will mark a turnaround for the company, but the car maker concedes the Commodore is on target for "a top five" place rather than regaining its top-seller status.
This reporter is on Twitter: @JoshuaDowling
The back and inside of the all-new version of Australia's top-selling vehicle, the Mazda3.
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