Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number.
This Spanish ad for the Aid to Children and Adolescents at Risk Foundation holds a hidden message, which can only be seen by children. Source: Supplied
THIS ad has a secret message hidden in it, especially for abused children.
The Spanish billboard for children's organisation Aid to Children and Adolescents at Risk Foundation uses different layers so it appears differently when it's viewed from different heights.
The layer for adults shows a child's face, with the message: "Sometimes child abuse is only visible to the child suffering it".
But when viewed from below the height of an average 10-year-old, the bruised face of an abused child appears next to the message: "If somebody hurts you, phone us and we'll help you".
The ad is designed to empower abused children, even if their abuser is standing right next to them.
Watch how it works in the video above
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