TV ratings war set to get ugly

Ricky Martin is set to draw a big audience to Season Two of The Voice Australia. Source: Supplied

CHANNEL 10 is set to fire the first shot in what could be one of the bloodiest TV ratings battles in years when it launches The Biggest Loser: The Next Generation tonight.

Ten has re-vamped its weight-loss show, hosted by Hayley Lewis, to focus on parents and kids that are fighting the fat.

Bitter rivals Seven and Nine will unleash a torrent of new shows after Easter as they try to gain ratings supremacy.

Foxtel will weigh in with new Aussie drama Wentworth, a re-imagining of cult classic Prisoner, and the third season of cult hit Game of Thrones.

"The competition will be intense and the margin between Seven and Nine, especially, is likely to narrow," media analyst Steve Allen says.

Seven has been the big winner in the first quarter of 2013 thanks to My Kitchen Rules, which has averaged around 1.8 million viewers nationally.

Nine is set to hit back with the second season of ratings monster The Voice with new judge Ricky Martin.

The talent show averaged upwards of 2 million viewers per episode last year.

"The Voice will do well - close to 90 per cent of last year's ratings," Maxus Global's Mark McCraith says.

See what score the experts gave the shows below

Nine's biggest risk is The Great Australian Bake Off, hosted by Shane Jacobson and Anna Gare.

Contestants bake everything from bread to cakes, biscuits and scones.

Bake Off is Nine's first attempt at a prime time cooking show - a market that is already dominated by Seven's MKR and Ten's MasterChef Australia.

Seven is taking risks of its own. One of the biggest is new renovation show House Rules, hosted by Johanna Griggs.

Six state-based couples switch keys and given the challenge of renovating each other's homes.

Seven management hopes that House Rules, from the producers of My Kitchen Rules, will replicate the ratings success of Nine's renovation hit The Block.

"I expect House Rules to rate based on the winning formula of My Kitchen Rules but it will skew heavily to the 55-plus market," Mr McCraith says.

Vote on which show you won't miss below

Another wild card is new Aussie drama A Place to Call Home from Packed to the Rafters and Winners & Losers creator Bevan Lee.

A family saga set in the 1950s, A Place to Call Home stars Noni Hazlehurst, Brett Climo and Marta Dusseldorp.

Seven also has high hopes for the return of The Mole as well as Celebrity Splash which, as its title suggests, features well-known celebrities attempting to dive gracefully into a swimming pool.

Overseas versions of Celebrity Splash have rated strongly.

Nine will also screen a second season of hit Aussie drama House Husbands, with Gary Sweet, Firass Dirani and Julia Morris. Nine's new US shows include Kevin Bacon hit The Following and super hero drama Arrow.

Seven will also screen new British dramas Mr Selfridge, starring Entourage's Jeremy Piven, and Mrs Biggs, with Sheridan Smith as Charmaine Biggs, wife of Great Train Robber Ronnie Biggs.

Channel Ten is likely to begin a new series of MasterChef Australia in June. Nine will roll out Celebrity Apprentice Australia and Underbelly: Squizzy in coming months.

HITS AND MISSES

Channel 7

House Rules (8 out of 10)
Aussie renovation show where contestants switch keys to each other's houses.
Verdict: This is from the makers of My Kitchen Rules so storytelling will be strong. Likely to nail viewers.

Celebrity Splash (6 out of 10)
Celebrity-based diving show
Verdict: Overseas versions don't inspire confidence. Could take on water quickly. Likely to sink.

The Mole (7 out of 10)
Revamped Aussie reality show where contestants have to discover a traitor.
Verdict: New host Shura Taft is in his element. Expect ratings similar to The Amazing Race Australia.

A Place to Call Home (8 out of 10)
1950s family saga features a cast including Noni Hazlehurst, Brett Climo and Marta Dusseldorp.
Verdict: Created by Bevan Lee, the man behind Packed to the Rafters and Winners & Losers. You can't beat that track record.

Mr Selfridge (6 out of 10)
British Period Drama about department store tycoon Harry Gordon Selfridge
Verdict: Parade's End showed that it is hard for any other UK period drama to replicate Downton Abbey ratings.

Mrs Biggs (7 out of 10)
British drama about Charmaine Biggs, wife of Great Train Robber Ronnie Biggs
Verdict: Partly filmed in Australia, Mrs Biggs should resonate with local audiences keen to learn more about the personal impact of the Great Train Robbery.

Channel 10

The Biggest Loser: The Next Generation (8 out of 10)
Weight loss reality show featuring parents and kids
Verdict: A ratings perennial that has been given a compelling makeover.

Channel 9

The Voice (9 out of 10)
Aussie talent show
Verdict: Will Ricky Martin be as popular as Keith Urban? Yes. Expect an encore of those 2 million-plus ratings.

The Great Australian Bake Off (7 out of 10)
Aussie cooking show
Verdict: More specialised than MasterChef and My Kitchen Rules, and that could limit Bake-Off's appeal.

The Following (7 out of 10)
US drama stars Kevin Bacon as FBI agent hunting serial killers
Verdict: Mainstream audience likely to flinch at the violence. Will appeal to fans of Criminal Minds and Law & Order: SVU.

Arrow (7 out of 10)
US super hero saga starring Stephen Amell as costumed crime fighter.
Verdict: Superheroes dominate movies but have struggled on the small screen. Hard to see Arrow being a breakout hit.

Foxtel

Wentworth (9 out of 10)
Reimagining of classic Aussie drama Prisoner. Cast includes Danielle Cormack and Nicole da Silva.
Verdict: The first episode is a cracker – every bit as good as Underbelly.

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