A very remorseful and ashamed Chrissie Swan opened up candidly about her secret addiction to cigarettes while being pregnant. Source The Project.
PHOTOGRAPHS of a pregnant Chrissie Swan smoking have been sold to Woman's Day magazine for $55,000, after a three-way bidding war which included the media personality desperate to keep her cigarette shame a secret.
Swan and her Watercooler Management agent David Wilson were in negotiations with Melbourne photo agency Media Mode until 11pm on Tuesday, when the Bauer publication finally secured the rights.
Woman's Day editor Fiona Connolly confirmed the controversial images, which have sparked a national debate on the popular personality and womens' health, will be published in the next edition of her magazine.
Despite tweeting they had "declined to purchase" the incriminating images, it is understood rival New Idea had bailed out on negotiations at the $30,000 mark for the exclusive set, taken near Swan's South Yarra home on Monday (diverting their funds instead to another paparazzi offering of snaps of Keith Urban and Nicole Kidman swimming together at Balmoral Beach).
It was left to Woman's Day to bid against Swan herself, who fought desperately to keep the damaging images off the open market.
The former Circle favourite told 2UE's Ian 'Dicko' Dickson (a partner in Swan's management company) she had only offered $10,000 and was not able to match the magazine's big money because she was "just a working mother."
But Swan reportedly made a final offer of $53,000 for the damning images, before Woman's Day bettered the amount by $2000 by the agreed late-night bidding deadline on Tuesday night.
Just hours after the photo auction was settled, Swan then used her Mix FM Melbourne radio show to confess all about her private struggle with nicotine addiction and the personal turmoil she felt in putting her unborn child's health at risk.
Connolly told News Limited "Chrissie herself has admitted how grateful she is the photos were taken as they not only stopped her smoking but have sparked one of the most significant debates for women's health in years."
An emotional Swan appeared on Channel 10's The Project yesterday and said she has really struggled to give up smoking during this, her third pregnancy, and probably wouldn't have confessed to it had she not been caught out by a photographer.
The Can Of Worms host and radio presenter earlier used her Mix FM Melbourne program to confess her cigarette sins, which she had kept hidden from her partner, family and friends until being snapped in the act by a paparazzo last week.
"I actually can't explain it," she told hosts Carrie Bickmore and Charlie Pickering moments after bursting into tears on national TV.
Chrissie Swan broke down when describing her struggle to quit smoking while pregnant. Picture: Channel 10/The Project
"There can be no reason," she said. Swan said she was "completely embarrassed" by the story and her situation "because being a mother is the single most amazing thing that has ever happened to me".
"It's a horrifying situation and people are rightly disgusted," she said, adding that she only told her partner and her mother after the photograph was taken. She also said she hoped that the incident was dramatic enough to help her give up the fags for good.
"I have never felt less like a cigarette in my life," she said.
She said her latest pregnancy had been a "massive surprise and I had tried to go cold turkey like I did with (oldest son) Leo and I was confident I could do it, but I couldn't. I just failed and failed, time after time."
Chrissie Swan said she had no excuse and couldn't explain why she couldn't quit smoking while pregnant with her third child. Picture: Channel 10/The Project
While making "no excuse" for her risky behaviour, Swan said the pressure of carrying two radio shows, a new TV program, a weekly newspaper column, maintaining a relationship, raising two kids and selling the family home had all been triggers in her decision to keep "having a sneaky cigarette."
Already targeted for her parenting choices, when a magazine portrait of her young family sparked a debate about childhood obesity, Swan said she carried the shame of her smoking secret heavily and would "never do anything to harm them and yet, here I am having five cigarettes and justifying it. It's madness, I can't explain it."
Health specialists said Swan's high-profile admission had the potential to have a positive impact on other mothers secretly battling to give up smoking for the health and safety of themselves and their children.
The anti-smoking lobby Action on Smoking and Health said Swan's confession showed just how "extremely addictive" nicotine could be.
"She sounds like she has a life similar to other women with lots of pressures, this is not a personal attack on her, but that is no excuse to continue smoking," chief lobbyist Anne Jones said.
"We have excellent support for people who want to quit smoking these days, from online quitting to Quitline and subsidies for nicotine patches.
She said most mothers did not deliberately want to risk their child's health whether they were addicted to "nicotine or heroin."
Mothers who smoke during pregnancy increase their risk of having a miscarriage or a premature birth, their baby is has an increased risk of a low birth weight or death from sudden infant death syndrome according to the National Ministerial Council on Drug Strategy's National clinical guidelines for the management of drug use during pregnancy.
The National Health and Medical Research Council and National Institute of Clinical Studies says cigarette smoking during pregnancy also increases the risk of the baby being born with a cleft lip and palate or developing childhood cancers.
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