Matt Preston, Curtis Stone and Marco Pierre White on the set of MasterChef: The Professionals. Picture: Channel Ten Source: Supplied
MASTERCHEF Professionals mentor Marco Pierre White has turned the blowtorch back on critics who have accused his protege Curtis Stone and other celebrity chefs of "selling out.''
The tempestuous chef turned restaurateur defended food TV personalities who promote products, arguing their public platforms were more powerful "than an individual who has three hats, serving 40 covers.''
White said Stone, a brand ambassador for Coles supermarkets and host of US TV series' like Top Chef Masters, should not be criticised for "making a living and securing his family's future.''
Stone's international career and lucrative endorsements have irritated food snobs here, chipping him about his small screen presence despite not manning the pans or owning his own restaurant.
White, who trained and made Stone head chef of his London restaurant, Quo Vadis, said the Aussie's accessibility made him more influential than a burners-bound chef.
First look at the upcoming Master Chef series which will feature international chef Marco Pierre White
"Look at how many lives he's touched, look at how many people he's inspired to come into the industry, how many mothers he's inspired to go shopping for better produce to feed their family. It enriches their lives, so how can you criticise a man for doing it? You can't.
Famed as the youngest chef to win three Michelin stars, the British cooking icon has himself come under fire for plugging products like jellied stock - a deal deemed beneath him by sneering food writers and some of his peers.
Since quitting full-time cooking at just 33, White has built a global food empire trading on his legendary skills and equally controversial temperament.
Australians will see him at his most feisty when Masterchef: The Professionals launches on Channel 10 January 20.
But White denied he was "trying to be controversial, just honest'' in rejecting the "sell-out tag'' levelled at him, Stone and other high-profile chefs.
"What Curtis does every week of his life is inspire people to cook. He enriches the lives of others, so how can these people criticise?'' White said.
"In my opinion, the vehicle he uses to share his knowledge is far greater than an individual who has three hats, serving 40 covers. So people should pull back and leave him alone ... applaud him, not pull him down.''
"We all get up and go to work in the morning, to earn a living, to create security for our families and hopefully we've got a little bit left over for a few luxuries in life. It's as simple as that. It's one thing that upsets me about the industry where people attack others. You know something? The trade should all pull the rope together,'' White said.
MasterChef: The Professionals premieres January 20 on Channel 10.
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