Josh O'Meara, Andrew Fincher and Chris Wright are hoping to turn one egg into $1 million for charity. Picture: David Caird Source: Herald Sun
TURNING a single egg into $1 million for charity is the ambitious goal of a trio of Melbourne friends, but it is gaining traction and attention from as far afield as Sir Richard Branson.
Creative consultant Joshua O'Meara said the idea of using a solitary egg to "trade up" has already turned the simple egg - valued at just 40 cents - into $40,000 in just 13 trades.
The 1egg1world initiative has seen the egg exchanged first for a cheap CD, then a board game and later on to a clapped-out Toyota which fetched $500 at a local wrecker's yard after just making the distance.
The money was then traded for a Sir Donald Bradman signed cricket bat, on to a Cathy Freeman signed portrait, then an African safari tour with flights. Currently, deals are in place - perhaps ironically - to trade the current value for 125,000 Farm Pride eggs - 18 pallets worth - to be purchased by Ritchies Supermarkets in a deal which will net approximately $40,000.
Through his marketing group Shades of Green, Mr O'Meara has been in contact with Sir Richard's office about the potential to trade for a seat on one of his Virgin Galactic space flights when the value increases.
"The project seems to be taking off and our latest trade is fairly humorous," Mr O'Meara, 26, said.
"We'll be only a trade or two away from a flight to space on Virgin Galactic, which we've tentatively penciled in after getting in touch with Richard Branson's personal assistant who loves what we're doing.
Farm Pride has actually agreed to brand the eggs for us as well, which we're pretty excited about and they'll be available to purchase through Ritchies Victorian stores if people want to be part of the action," he said.
Josh and his university mates, Chris Wright and Andrew Fincher, both 24, began the project 18 months ago after taking inspiration from a Canadian man who traded one red paper clip all the way up to a house.
The trio hope to reach the magic million dollar mark in another five to 10 trades.
The money will be split between environmental charity Cool Australia, third-world health clinic provider Traditional Health Care, and child poverty group Orphfund, with 10 per cent going to the group's future endeavours.
Click here to visit the 1egg1world website
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