Italian flair Targets the Aussie market

Roberto Cavalli for Target launch at the Park Hyatt in Walsh Bay / Pic: Rohan Kelly Source: The Daily Telegraph

Italian flair ... designer Roberto Cavalli loves Target / Pic: Rohan Kelly Source: The Daily Telegraph

IT was once a dowdy retailer with designs on high-end fashion, now Target has teamed up with one of the hottest names in fashion - Roberto Cavalli.

Cavalli is the latest in the retailer's progression through the style stakes with its Designers For Target series starting with Stella McCartney in 2007 and including Josh Goot and Zac Posen.

Italian designer Cavalli's 42 piece range features dresses, jackets, swimwear and shoes priced from $49-$129.

Cavalli's trademark animal and floral prints feature heavily, although his aesthetic was adapted for the local market.

"We just didn't go overseas, buy product and bring it into Australia, we fundamentally redesigned it," Target managing director Dene Rogers said.

"We redesigned it so that it fits the Australian climate, fabrics that Australian women want and we also made sure that the fit traversed a range of sizes."

Two designer children's ranges, Collette Dinnigan for The Australian Ballet at Target and ksubi kid for Target will be available in November. For the first time, the designer ranges will also be available online.

Cavalli said he hopes to emulate the success of his H&M collaboration five years ago.

"Target give me the chance for the first time to be in Australia."

Anda sedang membaca artikel tentang

Italian flair Targets the Aussie market

Dengan url

https://duniadiggi.blogspot.com/2012/10/italian-flair-targets-aussie-market.html

Anda boleh menyebar luaskannya atau mengcopy paste-nya

Italian flair Targets the Aussie market

namun jangan lupa untuk meletakkan link

Italian flair Targets the Aussie market

sebagai sumbernya